Forrester Research issued a new study, “Using Digital Channels to Calm the Angry Traveler,” by Henry Harteveldt, that reports there are 15 percent fewer travelers who enjoy using the web in 2009 than there were in 2007.
Just one in three online travelers in the U.S. feels that travel websites do a good job presenting travel choices, down from 39 percent in 2008. A greater percentage of travelers who are fed up with travel websites may be returning to use traditional travel agents.
According to Harteveldt, travelers feel that they, and their business, are taken for granted by travel websites. Read the rest of this entry »
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