As key ingredients in its new brand recognition strategy, PRIDE Travel launched its refocused public relations and media campaign today as a two-pronged approach, enhancing its prior approach of press release through exclusively online channels. To promote its online, blog presence, and viral marketing efforts, PRIDE Travel had been utilizing 1888pressrelease.com to distribute content-rich Google press releases and online syndication. The move to ExpertClick.com was described as “a natural growth into a more developed online medium” by Marc R Kassouf, owner and CEO.
Moreover, the company has engaged public relations veterans Kurman Communications Inc of Chicago, IL. Several firms were reviewed for their ability to effectively represent and distribute PRIDE Travel’s message to its targeted media.
“Frankly, we chose Kurman specifically because they know and represent the Gay and Lesbian market… that’s very important to us,” said S Nathan DePetris Owner and COO, noting that Kurman’s in-depth hospitality, tourism, and travel sector exposure was also a key factor.
.1
.2
.3
.4
.5
.6
.7
PRIDE Travel Additional Experiences