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Posted by on Aug 17, 2009 in News & Press Releases |

PRIDE Travel joins ExpertClick for online distribution, engages Kurman Communications for direct-to-editor distribution.

Pride TravelAs key ingredients in its new brand recognition strategy, PRIDE Travel launched its refocused public relations and media campaign today as a two-pronged approach, enhancing its prior approach of press release through exclusively online channels. To promote its online, blog presence, and viral marketing efforts, PRIDE Travel had been utilizing 1888pressrelease.com to distribute content-rich Google press releases and online syndication. The move to ExpertClick.com was described as “a natural growth into a more developed online medium” by Marc R Kassouf, owner and CEO.

Moreover, the company has engaged public relations veterans Kurman Communications Inc of Chicago, IL. Several firms were reviewed for their ability to effectively represent and distribute PRIDE Travel’s message to its targeted media.

 “Frankly, we chose Kurman specifically because they know and represent the Gay and Lesbian market… that’s very important to us,” said S Nathan DePetris Owner and COO, noting that Kurman’s in-depth hospitality, tourism, and travel sector exposure was also a key factor. 

The two channels are intended to be complimentary in their distribution, with online ExpertClick providing the mass exposure, search engine ranking, and viral placement necessary for business to mass consumer relations, and Kurman’s more sophisticated targeted communication distribution intended for media and journalists catering to PRIDE Travel’s markets and specializations, business to business, and the travel and tourism trade.

Current and future press releases for PRIDE Travel will be accessible through ExpertClick’s syndication website, NewsReleaseWire.com, or directly from the company’s press page via the unique URL http://www.expertclick.com/19-3675  . Prior press releases can still be access via 1888pressrelease.com  located at http://www.1888pressrelease.com/pride-travel-45748-company-pr.html , and posted under the ‘News’ category at http://blog.pridetravelonline.com .

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 Pride Travel of Long Beach, California is a full service agency specializing in cruise, tour package, villa, and condo rentals. We also offer our community the full breadth of travel products and expertise. While we cater to the needs of Gays and Lesbians in the LGBTQ community, we are ‘hetero friendly’ and frequently book many individuals, couples, and families with children on trips and vacations worldwide. Pride Travel is an award-winning agency that has been recognized for our active participation and contributions to our local and LGBTQ communities. We also hold many travel industry certifications and accreditations, as well as official certification by destination and country visitors’ bureaus; we are active members and certified by the Travel Institute, the Cruise Line Industry Association, and the International Gay and Lesbian Travel Association. Original travel articles and content is contributed regularly and distributed at our blog, http://blog.pridetravelonline.com

PRIDE Travel’s media page can be located at http://www.expertclick.com/19-3675 . For more details about our credentials, please visit our website at www.pridetravelonline.com and click on About Us or contact Mr. Marc R. Kassouf, Owner & CEO, at 562.432.3888 or via email at media2@pridetravelonline.com. Pride Travel, Mr. Kassouf and Mr. S. Nathan DePetris, Owner & COO, welcome your inquiries regarding interviews, speaking engagements, and other media collaboration.

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