In contrast to trends observed and being released by Community Marketing, Inc. (CMI), PRIDE Travel sales to lesbian, gay, bisexual, or transgendered (LGBT) leisure is up slightly for the year ending 2009 according to S. Nathan DePetris, its Chief Operations Officer and owner. “We have seen growth not only in the number of LGBT Leisure clients booking trips,” noted DePetris, “but also in the length of travel” Adding that although more clients were staying closer to home, those that are journeying afield are traveling farther and for longer, taking advantage of the economic downturn’s many values that have been injected into and became available as travel products this year.
According to CMI, LGBT leisure travel was only slightly down overall during the past 12 months, but held reasonably steady despite the recession. “Less affected by economic downturns than their mainstream counterparts… LGBT leisure travelers remain an important niche market for tourism and hospitality,” Roth said. Read the rest of this entry »
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