PRIDE Travel, a full service travel agency focusing on the GLBT or Gay and Lesbian travel segment, announced it will continue to sell travel packages and customized individual travel to Thailand, even after recent escalation of violence between the government and opposition.
Two days before the news broke about escalating violence in Thailand’s capital city of Bangkok, PRIDE Travel owner Marc R. Kassouf was putting the finishing touches on a premier ad to launch the new marketing campaign in San Francisco’s theatre district. By many accounts, a resolution to mounting tension was being reached in negotiations with incumbent government officials and the demonstrating “Red Shirt Army” opposition movement. The advertisement, a full color page featuring a Thailand Gay Group with multiple departures throughout the end of 2010 and beyond, was to be PRIDE Travel’s debut into the San Francisco market in print advertising and is slated to run for four weeks in May and June. What better product to feature, thought Kassouf, than a customizable program to the Land of Smiles, where warm gracious hospitality sets the bar for the world to follow, and a destination that has been welcoming the gay traveler warmly for decades. But, when the news two days later reported the death and purported assassination of one of the opposition movement’s key figure, PRIDE Travel’s management was faced with several difficult decisions.
In announcing the winners of the 31st Annual Telly Awards, the Silver Council recognized PRIDE Travel with one of its highest awards, a bronze Telly Award, for the independent in-house. The commercial was produced in-house by PRIDE Travel’s owner and CEO Marc R. Kassouf using only readily-available media tools found on a standard office PC. The original footage was provided by the Tourism Authority of Thailand, and Mr. Kassouf initiated the project last year in order to promote the destination with a short commercial video at trade shows and events, and add it to other similar destination videos. “We’re very excited that PRIDE Travel has won a Telly for the Amazing Thailand commercial” said Kassouf, adding “this makes the second major creative industries award that the video has won, including a Gold Davey Award last year. The Amazing Thailand commercial is available for online viewing on YouTube directly via the following URL : 
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